You don't know where to begin. Your stakeholders (shareholders, employees, customers, and more) are asking you to find tangible, tactical ways that you can increase your ESG (environmental, sustainable, and governance) engagement on a strategic basis that is also aligned directly to your day-to-day operations and objectives.
Good news - the For Good, For Travel methodology gives you a simple way to start down a path of supporting sustainable travel initiatives in your budget.
Here's an example: You're opening a new regional sales office in Canada and you'll be sending employees there fairly often. Sustainability is important to you so you think about the carbon footprint of all of those flights. But you're bidding on local contracts so you want to show additional localized support that stays in the community. Enter For Good, For Travel...
Using the information that you find on the Canada page, you see that Canada has 22% remaining in its efforts to achieve the 17 Sustainable Development Goals (that Canada and the other 193 United Nations member states have agreed to).
The For Good, For Travel methodology suggests that you equate that 22% into $22 and use it as a minimum daily travel donation suggestion.
You take a look at your project plan and calculate that, over the course of the next budget year, 2 of your employees will each be spending 20 days each in Canada - a total of 40 employee days.
You multiple 40 days x $22 per day and you get $880.
You're an inclusive leader so you involve your team in the next step. Upon reviewing the Canada page, everyone agrees that they'd like to donate where Canada needs the most help - Goal 13: Combat Climate Change. You use a donation link on the Canada page to give $880 to a charitable cause that helps this goal. You're feeling good about your donation but now you start thinking about more ways you can include sustainable travel in your plans and actions.
While your employees are traveling in Canada, encourage them to keep Goal 13: Combat Climate Change in mind. That means walking (instead of driving) whenever possible, asking their server to not use plastic straws (a single-use plastic) in their drinks, taking direct flights instead of connecting flights (to save on carbon emissions) and more.
Every bit counts when you're a global citizen.